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Marija Lazarević-Moravčević, PhD
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Marija Lazarević-Moravčević, PhD

Research Associate

Innovation Economics Department

research fields

  • Innovation Economics
  • Small and Medium-sized Enterprises and Entrepreneurship
  • Strategic Management

education

  • PhD 2013 / Belgrade Banking Academy - Faculty for Banking, Insurance and Finance, University Union, Belgrade
  • master 2004 / Economic Faculty University of Belgrade
  • undergraduate 1999 / Economic Faculty University of Belgrade

previous employment

  • 2020 - / Institute of Economic Sciences, Belgrade
  • 2009 - 2020 / Belgrade Banking Academy - Faculty for Banking, Insurance and Finance, University Union, Belgrade
  • 2004 - 2009/ Institute of Economic Sciences, Belgrade

references/bibliography

Lazarević-Moravčević, M. (2025). Flexible Work Arrangements and the Hybrid Work Model: Attitudes of Employees in the Scientific Research Sector in Serbia. Economic Analysis, 58(1), 93–106. https://doi.org/10.28934/ea.2014

Lazarević-Moravčević, M., Domazet, I. (2025). Attraction of Digital Nomads as Significant Tourism Potential: Evidence from Serbia. In A. Albattat, N. Azman, M. Valeri, & A. Singh (Eds.), Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies (pp. 191–214). Hershey: IGI Global. https://doi.org/10.4018/979-8-3693-96

Paunović, M., Lazarević-Moravčević, M., Mosurović-Ružičić, M., & Minović, J. (2025). The Drivers of Business Process Innovation in Serbian Entrepreneurial Firms. International Review, (1–2), 31–45. https://doi.org/10.5937/intrev2501031P

Lazarević-Moravčević, M. (2024). Challenges of Modern Management: Flexibility, Gender Equality, and Innovative Communication. Institute of Economic Sciences. Belgrade. 1–133. http://ebooks.ien.bg.ac.rs/2152/1/1960-Article%20Text-9505-1-10-20241217.pdf

Lazarević-Moravčević, M. & Mosurović-Ružičić, M. (2023). Organizational Structure and Organizational Culture – Impact on the Innovative Behavior of the Organization. Economic Analysis, 56(2), 39–53. https://doi.org/10.28934/ea.23.56.2.132151305

Lazarević-Moravčević, M., Mosurović-Ružičić, M., & Minović, J. (2023). Gender Inequality in Education and Science: The Case of Serbia. Journal of Women's Entrepreneurship and Education, (3–4), 143–166. https://doi.org/10.28934/jwee23.34.pp143-166

Paunović, M., Mosurović-Ružičić, M. & Lazarević-Moravčević, M. (2022). Business Process Innovations in Family Firms: Evidence from Serbia. Journal of Family Business Management, 13(1), 166–184. https://doi.org/10.1108/JFBM-03-2022-0044

Lazarević-Moravčević, M., Erić, D. & Kamenković, S. (2018). The Impact of Business Environment on the Performance of the SME Sector in Serbia. Business Economics: Journal for Business Economics, Entrepreneurship and Finance, XII(1), 33–53. https://doi.org/10.5937/poseko13-17281

Minović, J., Lazarević-Moravčević, M. & Beraha, I. (2016). Strategic Orientation of SMEs: An Empirical Study. Management, 21(81), 15–26. https://doi.org/10.7595/management.fon.2016.0026

Lazarević-Moravčević, M., Stevanović, S. & Belopavlović, G. (2014). Specific Features of Management in Small and Medium-Sized Enterprises in Serbia. Economic Analysis, 47(3–4), 104–117. https://www.library.ien.bg.ac.rs/index.php/ea/article/view/302/298

selected projects:

Analysis of Key Markets for Communicating the Values of the Montenegrin National Brand, UNDP, 2023. Role: Team member.

Development of the Pre-feasibility Study with General Project for the Regional Integrated Irrigation System in the Srem Area, Regional Development Agency Srem, 2014. Role: Team member.

Integration of the Serbian Economy into the European Union – Planning and Financing of Regional and Rural Development and Enterprise Development Policies, Ministry of Science and Technological Development of the Republic of Serbia, 2008–2009. Role: Team member.

Multifunctional Agriculture and Rural Development in the Process of Serbia’s Accession to the European Union, Ministry of the Republic of Serbia, 2007–2008. Role: Team member.

Proposal for a New Organization of the “Telefonija” Business System and Adjustment of Strategy to the New Business Environment, “Telefonija” a.d. Belgrade, 2007. Role: Team member.

Modernization of the BOMEX Group Organization, BOMEX Group Belgrade, 2007. Role: Team member.

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