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Ivana Domazet, PhD
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Ivana Domazet, PhD

Principal Research Fellow

research field

  • Digitalization of business
  • Innovations in education
  • Digital competences
  • Competitiveness of the economy

education

  • Ph.D. 2010 / Belgrade Banking Academy, University Union
  • Master 2001 / Faculty of Economics, University of Belgrade
  • Undergraduate 1997 / Faculty of Economics, University of Belgrade

professional record

  • 2003-today / Institute of Economic Sciences, Belgrade
  • 1998-2003 / Institute for Market Research, Belgrade

reference bibliography

Domazet, I. & Lazarević-Moravčević, M. (2022). Internet Marketing: Factor of Improving SME Business in Serbia. In: Navigating digital communication and challenges for organizations. Eds José Gabriel Andrade and Teresa Ruão. Hershey: IGI Global. Business Science Reference. pp. 202-222.

Simović, V. & Domazet, I. (2022) Identification of Opportunities as the Component of Digital Entrepreneurial Competences of University Students: A pilot study in Kuwait and Serbia. In: ICEEG 2022: 2022 6th International Conference on E-Commerce, E-Business and E-Government. Association for Computing Machinery, Plymouth, pp. 201-206.

Domazet, I., Marjanović, D. & Ahmetagić, D. (2022). The impact of high-tech products exports on economic growth – the case of Serbia, Bulgaria, Romania and Hungary. Ekonomika preduzeća, 70 (3-4):191-205.

Simović, V. & Domazet, I. (2021). An overview of the frameworks for measuring the digital competencies of college students: A European perspective. Stagnancy Issues and Change Initiatives for Global Education in the Digital Age. (Eds) Neimann T. et al. IGI Global Publishing House, Business Science Reference, Hershey, USA. pp. 259-283. doi:10.4018/978-1-7998-4993-3.ch012.

Domazet, I. et al. (2021). The Impact of Innovation Indicators on Increasing Exports of High Technology Products. Ekonomika preduzeća, 69 (1-2):31-40.

Domazet, I., & Simović, V. (2021). The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution. In E. Idemudia (Ed.), Handbook of Research on Social and Organizational Dynamics in the Digital Era (pp. 483-498). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-8933-4.ch023.

Domazet I. (2018). Digital Transformation оf Business Portfolio through DCRM. In: Digital Transformation - New Challenges and Business Opportunities. Silver and Smith Publishers, London. pp. 214-235.

Domazet, I. (2018). Improving competitiveness and economic development through FDI. In: Developmental State and Millennium Development Goals: Country Experiences. World Scientific Publishing Co, India, pp. 169-189.

Domazet I, Lazić M, & Zubović J. (2018). Driving Factors of Serbian Competitiveness: Digital Economy and ICT. Strategic Management 23(1): 20-28.

Domazet I. et al (2018). The Influence of Advertising Media on Brand Awareness (2018) Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(1):12-22.

selected projects

Remote Work Capacity Building - Empowering Digital Transformation for Physically Disabled People. Ordered by: Kuwait Foundation for the Advancement of Sciences, 2023-2024.

Digital Entrepreneurial Competencies of the Students in Serbia and Kuwait. Ordered by: Australian College of Kuwait, 2021-2022.

Challenges and perspectives of structural changes in Serbia: strategic directions of economic alignment with the requirements of the EU. Ordered by: Ministry of Education, Science and Technological Development of the Republic of Serbia, 2011-2019.

European integration and socio-economic changes in the Serbian economy on the way to the EU. Ordered by: Ministry of Education, Science and Technological Development of the Republic of Serbia, 2011-2019.

Montenegro National Brand Strategy Development for 2019-2022. Ordered by: Ministry of Economy, Republic of Montenegro, 2018.

PERFORM Helvetas project „We are Family”. Ordered by: PERFORM Helvetas Switzerland, in cooperation with the Swiss Agency for Development and Cooperation (SDC) and Republic Secretariat for Public Policies, 2017.

PERFORM Helvetas Program „Implementation of pilot initiatives for creating evidence-based public policies”, the project “Market research of aftermarket services”. Ordered by: PERFORM Helvetas Switzerland, in cooperation with the Swiss Agency for Development and Cooperation (SDC) and Republic Secretariat for Public Policies, 2016.

FP7 project Support to Establishment of National/Regional Social Sciences Data Archives (SERSCIDA), realized within the FP7 program (Seventh Framework Program - FP7), 2012-2014.

RRPP project Active Measures of Employment Policy – Labor Market, Labor Economics and Economic Trends, realized within the RRPP program (Regional Research Promotion Program RRPP), 2011-2012.

Developing and positioning the national brand of Serbia. Ordered by: Ministry of Trade and Services of the Republic of Serbia, 2010-2011.

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