Research associate Danijela Stojanović, PhD, took part in the scientific conference ICMarkTech 23 - the International Conference on Marketing and Technologies in Prague

On behalf of the ICMarkTech’23 - 5th International Conference on Marketing and Technologies, Danijela Stojanović, PhD, was invited to participate in the work of the Scientific Committee of the conference ICMarkTech’23 , which was held at the Faculty of Economics and Management CZU Prague, between 30th November and 2nd December in Prague, Czech Republic.

Danijela Stojanović, PhD, presented a paper entitled A system for game-based smart tourism as part of a Special Session on Innovative Business Models and Applications for Smart Cities. The paper presents a model for an interactive game based on the implementation of gamification in tourism. The paper is the result of a collaboration with the Department of Electronic Business, Faculty of Organizational Sciences, University of Belgrade.

Scientific contributions from more than 275 authors from 62 countries were presented at the conference. Two keynote speakers who shared their knowledge and experience were Enrique Bigné from the University of Valencia and Professor Yogesh K Dwivedi from Swansea University.