ICMarkTech 2025

Dr Danijela Stojanović, Research Associate at the Institute of Economic Sciences, participated in the international conference ICMarkTech 2025, where she presented the research paper “Artificial Intelligence as a Driver of Innovation in Digital Marketing”, co-authored with Dijana Stojanović and Nenad Stanisavljević. The paper represents a collaboration between the Faculty of Organizational Sciences, University of Belgrade, and the Infrastructure of Serbian Railways, further highlighting the importance of linking the scientific and academic communities with industry in the development of advanced digital solutions.

The paper was presented within the framework of IAAM-II IAAM 2025 – 2nd Special Session: Artificial Intelligence Applied to Marketing. The conference showcased the latest trends, research, and innovative applications of artificial intelligence in digital marketing.

A particularly significant part of the participation was the opportunity for Dr. Stojanović to meet and exchange experiences with leading global marketing experts, including Prof. Justin Paul, one of the most cited authors in the field of marketing. Prof. Paul led a special session “Artificial Intelligence in Marketing”, presenting the latest academic and practical perspectives on the role of AI in contemporary marketing strategies, including methods and approaches he frequently applies in his research.

Participation in ICMarkTech 2025 represents another important step in strengthening international scientific collaboration and confirms the significance of research in digital marketing and the application of artificial intelligence, as well as in fostering connections between the scientific, academic, and industry communities.