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Aleksandra Bradić-Martinović, PhD
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Aleksandra Bradić-Martinović, PhD

Principal Research Fellow

research field

  • Digital skills in the innovation economics
  • Management in Tourism
  • Digital archival science

education

  • PhD, 2011 / University Union, Belgrade Banking Academy – Faculty for Banking, Insurance and Finance
  • Master degree, 2005 / University of Belgrade, Faculty of Economics
  • Bachelor of Economics, 1991 / University of Belgrade, Faculty of Economics

professional record

  • Institute of Economic Sciences, 2006 -

reference bibliography

Bradić-Martinović, Aleksandra (2022) Digitalne veštine građana Srbije (Digital Skills of Serbian Citizens). Institute of economic sciences. Belgrade. ISBN 978-86-89465-72-3.

Bradić-Martinović Aleksandra, Petković, Goran (2022) Digitalne veštine kao uslov za primenu inovacija u turizmu – šansa ili ograničenje za Srbiju. (Digital skills as a condition for the application of innovations in tourism - a chance or a limitation for Serbia), Nauka i inovacije kao pokretači privrednog razvoja, Institut ekonomskih nauka, Beograd, pp. 89-108.

Bradić-Martinović, Aleksandra, Mišić, Tatjana (2022) Wellnes in Serbian Hotels During the COVID-19 Pandemics, Međunarodni tematski zbornik „The Future of Tourism“. Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, pp. 46-62.

Petković Goran, Pindžo Renata, Bradić-Martinović Aleksandra. (2022). Competitiveness factors of Serbian tourism, Ekonomika preduzeća, Vol. 70, No. 1-2, ISSN 0353-443X, pp. 113-127

Bradić-Martinović Aleksandra, Kostić, Lara, Banović, Jelena (2022) Digitalne veštine u funkciji održivog turizma Srbije (Digital Skills in Function of Sustainable Tourism). Ecologica, Vol. 29, No 107, pp. 324-330.

Bradić-Martinović Aleksandra, Kovačević Igor (2021) Poslovanje hotela tokom pandemije COVID-19 (Hotel operations during the COVID-19 pandemic), Poslovanje u periodu pandemije – izazovi i šanse. Institut ekonomskih nauka, Beograd, pp. 72-90.

Banović, Jelena, Bradić-Martinović, Aleksandra (2021). Digitalizacija u službi diseminacije naučnih publikacija u humanističkim i društvenim naukama u Srbiji (Digitization in Dissemination of Scientific Publications in the Humanities and Social Sciences in Serbia), Književna istorija, God. 53, Br. 53, pp. 397-419

Zdravković Aleksandar, Bradić-Martinović Aleksandra (2021) A Long-Run Relation Between Tourism and International Trade: Evidences from Western Balkan, Makroekonomska stabilnost i unapređenje konkurentnosti zemalja Zapadnog Balkana, Institut ekonomskih nauka, Beograd, str. 68-85.

Bradić -Martinović Aleksandra, Zdravković, Aleksandar, Mišić Tatjana (2020), eHealth skills of female entrepreneurs in Serbia, Journal of Women’s Entrepreneurship and Education, No. 3-4, pp. 101-122.

Bradić -Martinović Aleksandra (2018) Knowledge in the Information Society: New Skills For The Digital Economy. Digital Transformation - New Challenges and Business Opportunities. London: Silver and Smith Publishers. pp. 170-188

Selected projects:

Tourism development strategy of the Republic of Serbia for the period 2024-2035. (ongoing project, member of consultant team)

Tourism Development Program for Municipality Sokobanja for the period 2022-2026.; team member

HORIZONT2020: Enhanced migration measures from a multidimensional perspective (HumMingBird), 2019/2023, team member

IPA CBC Bulgaria-Serbia Programme Project "Tourism and futurism", Varshets-Sokobanja, No CB007.2.12.068 "Marketing Strategy of Common Tourist Destination Sokobanja – Varshets" and "Tourism Development Program of the Municipality of Sokobanja" (2020), team member

Regional Cooperation Programme (RCC): Common Regional Market Project: “Support to Western Balkan region in sustainable tourism development”, Component 2: Assessment of the situation on tourism data and statistics in the WB6 (2021), coordintator for Work Package

Regional Cooperation Programme (RCC) „Triple P Tourism in SEE: Promotion, Policy and Pilots Project "Western Balkans Six Tourism and Travel Industry Assessment: COVID-19 pandemic crisis“ (2020), team member

RRPP project under the SEEDS project contract: RRPP Data Rescue, 2016/2017, coordinator for Serbia

HORIZONT2020: Consortium of European Social Science Data Archive - Strengthening and Widening (CESSDA – SaW), 2015/2017, coordinator for Serbia

SCOPES project: South East Europe Data Service (SEEDS), 2015/2017, coordinator for Serbia

FP7 project: Support to Establishment of National/Regional Social Sciences Data Archives (SERSCIDA), 2012/2014, coordinator for Serbia