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Ivana Domazet, PhD

Principal Research Fellow

Digital Economics Department

research fields

  • Digitalization of business
  • Innovations in education
  • Digital competences
  • Competitiveness of the economy

education

  • Ph.D. 2010 / Belgrade Banking Academy, University Union
  • Master 2001 / Faculty of Economics, University of Belgrade
  • Undergraduate 1997 / Faculty of Economics, University of Belgrade

previous employment

  • 2003-today / Institute of Economic Sciences, Belgrade
  • 1998-2003 / Institute for Market Research, Belgrade

references/bibliography

Lazić, M., Simović V., Domazet I., Abdallah F. (2025) Predictive Insights into Digital Competencies: A Data-Driven Approach to Inclusion. Journal of Technology in Human Services: 1-28. https://doi.org/10.1080/15228835.2025.2491344

Domazet, I. & Marjanović, D. (2024). Digital Progress and Information Society: Evidence from EU Countries and Serbia. In: Driving Decentralization and Disruption with Digital Technologies, IGI Global Publishing House, Business Science Reference, Hershey, USA,1-20. https://doi.org/10.4018/979-8-3693-3253-5.ch001

Domazet, I. et al. (2024). Business Sector Investment in R&D as a Factor for Improving Innovation-Evidence from Hungary, Romania, Bulgaria, and Serbia. Eastern European Economics, 62(1):50-68. https://doi.org/10.1080/00128775.2023.2281453

Domazet, I. et al. (2023). The influence of the number of patents on the economic growth of the country - evidence from Serbia and Hungary. Strategic Management, 28(4). https://doi.org/10.5937/StraMan2300048D

Domazet, I. et. al. (2023). Innovation and ICT: Key Factors of Successful Business. In: Innovation, strategy, and transformation frameworks for the modern enterprise. (Eds) Correia A. IGI Global Publishing House, Business Science Reference, Hershey, USA, 327-345. https://doi.org/10.4018/979-8-3693-0458-7.ch014

Simović, V. & Domazet, I. (2022) Identification of Opportunities as the Component of Digital Entrepreneurial Competences of University Students: A pilot study in Kuwait and Serbia. In: ICEEG 2022: 6th International Conference on E-Commerce, E-Business and E-Government. Association for Computing Machinery, Plymouth, 201-206. https://doi.org/10.1145/3537693.3537724

Domazet, I. & Lazarević-Moravčević, M. (2022). Internet Marketing: Factor of Improving SME Business in Serbia. In: Navigating digital communication and challenges for organizations. IGI Global Publishing House, Business Science Reference, Hershey, USA. 202-222. https://doi.org/10.4018/978-1-7998-9790-3.ch012

Domazet, I., & Simović, V. (2021). The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution. In: Handbook of Research on Social and Organizational Dynamics in the Digital Era. IGI Global Publishing House, Business Science Reference, Hershey, USA, 483-498. https://doi.org/10.4018/978-1-5225-8933-4.ch023

Domazet I. (2018). Digital Transformation оf Business Portfolio through DCRM. In: Digital Transformation - New Challenges and Business Opportunities. Silver and Smith Publishers, London, UK, 214-235. http://ebooks.ien.bg.ac.rs/1286/

Domazet I. et al. (2018). The Influence of Advertising Media on Brand Awareness (2018) Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(1):12-22. https://doi.org/10.7595/management.fon.2017.0022

selected projects

Digital Marketing Capacity Building - Empowering Persons with Physical Disabilities for Remote Work (DI-MARC). ESF-2022-SOC-INNOV European Social Fund (ESF+) and European Commission, 2023-2025. Team member.

Analysing the key markets for communicating the values of the Montenegrin national brand. UNDP, 2023. Principal investigator.

Remote Work Capacity Building - Empowering Digital Transformation for Physically Disabled People. Kuwait Foundation for the Advancement of Sciences, 2023-2024. Coordinator.

Data-Driven Digital Marketing - „3D-M”. Erasmus Mundus Design Measure (EDMD project), 2022-2023. Coordinator.

Digital Entrepreneurial Competencies of the Students in Serbia and Kuwait. Australian College of Kuwait, 2021-2022. Coordinator.

Montenegro National Brand Strategy Development for 2019-2022. Ministry of Economy Republic of Montenegro, 2018. Principal investigator.

Structural Changes in Serbia in Function of European Integrations - national project supported by the Ministry of Education, Science and Technological Development of Republic of Serbia, 2011-2019. Team member.

European integration and socio-economic changes of the Serbian economy on the way to the EU. Client: Ministry of Education, Science and Technological Development of Republic of Serbia, 2011-2019. Coordinator.

HELVETAS PERFORM project: ″Implementing pilot initiatives for creating evidence-based public policy” financed by Swiss Agency for Cooperation and Development and coordinated by HELVETAS Swiss and Republic Secretariat for Public Policy, 2018. Principal investigator.

HELVETAS PERFORM project: ″We are Family” financed by Swiss Agency for Cooperation and Development and coordinated by HELVETAS Swiss and Republic Secretariat for Public Policy, 2017. Principal investigator.

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