Dr Danijela Stojanović presented work at ICMarkTech

Research associate at the Institute of Economic Sciences (IES), Dr Danijela Stojanović, at the International Conference on Marketing and Technologies ICMarkTech'22, in the Spanish city of Santiago de Compostela, presented a paper entitled: "Internal Stakeholders' Readiness for Developing Smart Railway Services through Crowd-based Open Innovations."

The paper presents a study of the readiness of internal stakeholders and possible participants in the development of open innovations on Serbian railways. Their willingness to show their interest, introduce and contribute to this business concept was analyzed.

The conference was held from December 1-3, 2022, and organized by the University of Santiago de Compostela - Faculty of Economics and Business Administration. Over a hundred scientific and professional papers were exhibited at the conference.